Bball in the sky
Bball in the sky was founded in 2017 by Mehdi Ould Kherroubi Hacine-Bey (PhD). He observed that most of the basketball courts in Brussels and widely in Belgium weren’t not nice. To embellish them, he had the idea to decorate them with artwork and design furnitures and placing them on original spots. During 2 years, he tried to reach several stakeholders such as politicians and landowners to make his project a reality.
In 2019, at the end of his phd in business management (Huddersfield business school), in the occasion of the “couleur café” festival, Tarmac (RTBF) called him to organize a basketball event which has a lot of success.
In December of that same year, he developed a monumental art piece with the artist Dema (CNN) for Strokar, in the Delhaize Molière parking area in Ixelles (Brussels). Mehdi and his team created a streetball demonstration (3X3) that enthused the large audience.
For the 2020
Mehdi reiterated the “Place du Nouveau Marché aux Grains” experience with a brand new artistic offering combined with the unfolding of the international streetball tournament. Despite the Covid context, this event gathered passionate fans of diverse, cultural and generational roots.
Mehdi decided to open its first gallery next to this square, at the heart of the Dansaert neighborhood, bordering its iconic basketball court. An unprecedented initiative in Belgium and rare around the world, this new gallery aims to promote basketball and sports in general, via plastic arts and visuals (photography, design, calligraphy, digital art, painting, sculpting, engraving,…) made by Belgian and international artists.
Bball in the sky’s reason of being is to promote sport through art and design. Sport is an artistic form of expression by itself. When it harmonizes with others forms of art, like painting, this new interaction creates a magical effect for the athletes, spectators and residents.
Bball in the sky
Bball in the sky is driving by the willing to give to people the feeling of freedom and to enhance the beauty of the nature through the mixe of sport, art and design. Hence, the philosophical perspective of bball in the sky is closed to the romantisme mouvement born in the 18’s century in UK. This movement attempted to highlight the delight of the nature, the escape and the introspection through the mystery and the fantastic.
Regarding the darkness of some areas in the world, the bad intentions of some people, the unequal social and economic system, it’s necessary to set up sport areas where people can make dreams, feel better and to talk to each other equally and peacefully regardless of their diverse background.
The cultural diversity is considered as a treasure to maintain and to explore.